CONSUMER MARKETING
REAL ESTATE
Assignment: Coldwell Banker wanted a campaign to show their experience in marketing luxury properties.
Using an entertaining story to capture reader interest and weaving into it examples of how Coldwell uses their expertise to deliver top dollar returns for their clients made this campaign a success. It ran for two years.
Skills used: Concept, copywriting, design, Stock photography, photoshop For Sale sign ~ Tools: Photoshop, Indesign
ANNUAL ART EVENT
Assignment: The Sedona Art Festival asked for a campaign that showcased the one thing that sets them apart from all other art festivals. Their festival is held in one of the most beautiful places on earth. We invited readers to come for the art and stay for the natural beauty.
Skills used: Concept, copywriting, design, photoshop ~ Tools: Photoshop, Indesign
CAMPAIGN 1
CAMPAIGN YEAR 2
TECHNOLOGY
Assignment: Create an ad to generate interest in self suctained independence. We capitalized on the current Zombie popularity.
Note: Zombies don't work for peanuts. But for this photo shoot they will work for cauliflower. They think it's brain.
Skills used: Concept, copywriting, design, photoshop ~ Tools: Photoshop, Indesign
FOOD...
I love food clients. Fun to work for and there is always a feast after a photo shoot.
Assignment: Haunted Group owns five local eateries in Sedona and Jerome AZ. All are local hangouts. People know what they serve, so it's simply a matter of reminding them how fun it is to go there.
Skills used: Concept, copywriting, design, photoshop ~ Tools: Photoshop, Indesign
NIC'S STEAK AND CRAB HOUSE
GRAPES RESTAURANT
THE TAVERN GRILLE
HAUNTED HAMBURGER
PAGE SPRINGS BAR AND RESTAURANT
Assignment: Remind “Locals” that their favorite restaurant was still there and inform tourists there was a really good cowboy steak house with a hitching post in front and sometimes a horse or two.
Skills used: concept, copywriting, design, photoshop ~ Tools: Photoshop, Indesign
SEDONA INTERNATIONAL FILM FESTIVAL
Assignment: A Spec ad for a new client. We tried to tell the whole plot of a movie in one ad.
Skills used: concept, copywriting, design, photoshop ~ Tools: Photoshop, Indesign
AUTOMOTIVE
As signment: Create an ad series that was both attention getting and customer getting.
True Story: One doctor actually came into the La Jolla dealership with our ad in his hand and said that he had wanted a Rolls Royce for years and that our ad persuaded him to get one. He had worked his way through medical school, working 24 hour days as an intern to finally get to this place in his life.
...And he wanted a RED car.
Skills used: concept, copywriting, design, photo art direction~ Tools: QuarkExpress
SUZUKI OUTBOARD MOTORS DIVISION
Assignment: Come up with a two page spread “Teaser Ad” to run innational boat dealership magazines.The objective, get them to come to national boat shows and sign up at the Suzuki booth to test drive Suzuki's most powerful new 350 hp outboard.
Note: Godzilla finally had some competition.
Skills used: concept, copywriting, design, photo art direction~ Tools: QuarkExpress
Follow up ad to previous teaser ad
TRIDY'S BRIDES
Assignment: Trudy's is the largest bridal boutique in Northern California. This is one of may ads developed for them. Concept needed to be amusing and unforgettable. Mission accomplished.
Skills used: concept, copywriting, design, photo art direction ~ Tools: QuarkExpress
SYSTEM PAVING
Assignment: Create an idea for a direct mail piece to promote a new imaging system which sales representatives could use to show home owners what their old driveways might look like with beautiful paving stones.
Skills used: concept, copywriting, design, photo art direction ~ Tools: QuarkExpress
ARIZONA SHUTTLE
Assignment: Partnered with Fp@ Marketing to create thios campaign and a TV spot. Working with Anthony Flesch we created an outdoor campaign that reminded Arizona there is an easier way to get to the Phoenix Airport.
Skills used: concept, design, photo art direction ~ Tools: QuarkExpress
