HERETIC ADVERTISING / DESIGN / PRINTING / CONCEPTUAL THINKING / ABOUT
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MEDICAL MARKETING

Robert Schmierer has been a medical art director and graphic designer for over 30 years.
He can speak fluent “Surgeonese”

Robert has extensive experience in the cardiovascular and small bone device markets.
Here are a few samples in a number of different fields.

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Assignment: Develop an ad campaign that educates decision makers as to the benefits of establishing a safety program in their workplace.

Skills used: concept, copywriting, design, photography, photoshop separate hand into one illustration ~ Tools: Photoshop, Indesign

International Safetyware ad1

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Assignment: Build brand awareness among pediatricians that Children's Hospital - LA is the place to bring their really sick patients.
The headlines used on each direct mail card are actual questions these young patients asked their nurse or doctor.

Skills used: concept, design, art direction at photo shoot, photoshop image ~ Tools: Photoshop, Indesign

Childrens Hospital Direct Mail1

Directmail #2

Childrens Hospital Direct Mail2

 

NEWSPAPER AD
Assignment: create ad to support direct mail campaign

Skills used: concept, design, art direction at photo shoot, photoshop image ~ Tools: Photoshop, Indesign

Childrens Hospital

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Assignment:
Create ads and educational materials to introduce a new solution to increase
the world's food supply in third world countries by controlling rodent populations.

Skills used: concept, copywriting, design ~ Tools: Photoshop, QuarkXpress

Senetech Rat ad 1

 

Ad#2

Senetech Rat ad 2

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Assignment:
Explain to surgeons, in a memorable way, how shooting the heart full of laser holes
can increase blood flow and cause heart muscle regeneration.

Skills used: concept, design, art direction at photo shoot, photoshop image ~ Tools: Photoshop, Indesign

PLC Medical Systems ad

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Assignment:
Rebrand KMI's corporate identity from creating a new logo to redesigning all marketing materials.

Skills used: concept, copywriting, layout, logo design ~ Tools: Photoshop, QuarkXpress

KMI1

 

KMI2

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